Michael Bierut

For one of my classes (Client Services and Relations), I got a chance to research a design superstar. Going into this project, I had no idea who I wanted to research. Nixson, a friend of mine from the class, who recently read about Michael Bierut referred me to him so I said, "why not, it'll be fun!"

After doing a lot of research, I found out that this guy is quite amazing! I can totally relate to him with the way he works with his clients.  He is a designer that works alongside with his client, and that's exactly how I work.

I have an interesting video I'd like to share with my viewers. It's a video about Michael Bierut talking about his 5 secrets of client work, which if any of you here do, this video is GREAT!

Link to video: http://the99percent.com/videos/6056/Michael-Bierut-5-Secrets-from-86-Notebooks

If you don't want to watch the whole 19 and so minutes of the video, here's the 5 secrets he talks about:

1. Listen first, then design

2. Don't avoid the obvious

3. The problem contains the solution

4. Indulge your obsession

5. Love is the answer